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The digitisation and automation of global container tracking

4 min read

The digitisation and automation of global container tracking

Angela Gadaev, Senior Product Manager of WiseTech Global, looks at how digitisation is relieving the growing pressure on container tracking.

As e-commerce continues to accelerate globally, the pressure on the supply chain is steadily building, and with it the growing need to adapt. To some extent this has been happening for years. With the world so rapidly digitising around us, it is increasingly clear that technology can offer powerful and immediate benefits for faster, safer and more reliable logistics operations.

Logistics service providers and freight forwarders should focus their technology investment in solutions that enable quick and easy access to, and sharing of, quality data. With the global supply chain being made up of so many components and dependencies – often with complex relationships – quality data is extremely valuable. It can make the chain operate smoothly and efficiently and help mitigate problems that can damage or break the chain.

One of the most critical parts of the global supply chain to manage, and a pain point for many logistics providers, is visibility and tracking. Very often this is done manually, with individuals, and often large teams, responding to customer queries or preparing reports about their customers’ shipments. These teams will call, email or check the websites of carriers, transport companies, airports, terminals, etc., to pull together the information required. And they may be doing this several times over the course of a shipment. If they are a freight forwarder with hundreds or thousands of shipments underway at any one time, this is a big job.

Data is increasingly being published online, but still isn’t centralised and requires people to look for it. This process does allow shipments to be tracked, however, it has obvious limitations in terms of timely and accurate information, and the ability to identify problems or delays in advance. And when shipments are delayed or miss milestones, costs are incurred through dry runs, re-routing, penalties and storage costs.

Digital global tracking and automation has allowed us to take a huge step forward for shipping freight. WiseTech Global recently enhanced the global tracking capabilities within its CargoWise One platform with Global Container Tracking.

Containers can now be tracked from a single platform, which provides a complete view of all ocean carriers’ container data in near real time. Global Container Tracking takes data from multiple sources including 36 of the world’s top carriers – which account for over 90% of industry container volume – industry aggregators and some ports. This data is then cleansed, standardised and consolidated into one meaningful data structure.

This allows logistics service providers to see all their shipments at any one time and in one place, so customer reporting is quick and accurate. Furthermore, expensive resources are not required to go looking for the information. According to many users, this has allowed them to redirect this tracking resource onto more valuable or profitable activities.


Not only is the world digitising around us, it is automating too. This is a good thing because it can cut out some of the repetitive things we do, again freeing up resources to focus on other tasks. Global Container Tracking embraces this by allowing users, when they log a shipment in the system, to set alerts to confirm when key milestones are met e.g. a customer’s container arriving in port.

Better still, users can set the system to only alert them when a milestone is set to be missed, at which point they can swing into action, advise logistics providers and customers downstream in the supply chain and plan contingencies. They can reschedule trucks to come later, re-book connecting transport, alter warehousing plans, and alert customers not to expect cargo on the originally planned date.

This ‘management by exception’ means that no time needs to be spent on shipments that are all on schedule. (Unless a customer rings up to ask about it, at which point the user simply jumps onto the system and, ping, there is it. Instant and accurate.)

Track and trace used to be about looking up numerous different systems to find containers as they moved across the world. Bringing the data together into one platform for quick, easy and accurate tracking, and then automating the process, is a great example of technology removing barriers and reducing risk. And in today’s competitive and pressurised commercial environment, this provides much needed financial and customer service benefits to users and their customers.

Container tracking

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About All-in-One Logistics Network (AiO):

The AiO concept is all about leveraging strengths as a group.

Every logistics company in the world has its own strong points which depend upon the professional capabilities of their people, the needs of their customers and the aims and goals of the company. That has meant that some companies might handle only one type of cargo whereas other companies are experienced in more than one type of cargo. Until now this has meant that most independent freight forwarders need to join a few networks to cover each of their areas of expertise. We have changed all that.

When your company joins AiO you have the opportunity to enroll in various specialties including commercial cargo, project cargo, international removals, perishables and exhibition freight. From these specialties we form smaller groups specifically concentrated around that exact expertise. As such you will find that you have qualified companies for all your cargo all over the world, in one network. And they are all covered under the same financial protection. When you meet these companies at our annual general meeting you will only meet companies who are working in the type cargo that is of interest to your company so you can focus like a laser beam on the markets that will make your company grow and become more profitable.

It is plain to see that AiO’s revolutionary approach creates efficiencies for independent international logistics companies that did not exist before. We mean to open an entire world of freight and logistics opportunities to your company in a way that will make your customers happy, in a way that will feed your bottom line and in a way that will keep sales growing in your pipeline.

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Logistics is a word that you would see most often on the side of trucks. it might sound like a simple-enough business of moving things around, but it is growing to be more complex than this. Good logistics can make all the difference to a company’s ability to serve its clients. In an ever changing world of commerce, where the process of doing business with end users keeps evolving, the importance of logistics becomes more prevalent. At 2020 Logistics we know that the word has an even bigger meaning: it is all about the management of the flow of materials through an organisation, from raw materials to finished goods – ensuring the successful delivery of the right product to the right place at the right time. The price of success is hard work, dedication to the job at hand, and the determination to always apply the best of ourselves to any situation. Our aim is to follow a forward-thinking, proactive approach to all shipments thereby ensuring that all global freight forwarding and procurement challenges are effectively managed. At 2020 Logistics we have a clear vision in mind – to ensure we do everything we can, to move your business forward.